Go Dotty! Pick n Pay Brings Global Doughnut Brand to South Africa

It’s a good day to have a sweet tooth; Pick n Pay has announced the arrival of international doughnut brand, Dots Doughnut in South Africa. Available exclusively at 150 stores Pick n Pay stores nationwide, the brand will introduce a range of topped, filled and pop dots.

From colourful toppings and indulgent fillings to bite-sized mini doughnuts, the range is designed to make the humble doughnut a little more exciting.

Customers can initially choose from 11 flavours, including Marshmallow Pink Dots and Yellow Frutti Dots, through to filled varieties such as Dark Deco Fill Dots and Lemon Dots. The Pop Dots come in Cacao, Biscoff and Strawberry Sensation, offering a bite-sized option for sharing or snacking.

“We’re very excited to bring a new style of doughnut to local retail. Dots allows us to offer something different to the category, with distinctive flavours, toppings and formats that would be difficult to replicate in a traditional in-store bakery,” says L’Andre Venter, head of product marketing: Pick n Pay.

The Dots brand is part of Europastry, a global bakery specialist supplying breads, pastries, cakes and doughnuts across more than 80 countries. With more than 40 doughnut varieties, Dots has built a strong international following – with 370 million doughnuts sold worldwide last year alone.

“We are always looking for new and innovative products to bring to our customers. The scale and specialist expertise behind Europastry attracted us, particularly its approach to flavour and ingredients. The Dots range uses specialised ingredients, including real cream and cream cheese, and combines them with flavours that reflect international trends,” says Venter.

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The initial 11-flavour selection is based on some of the brand’s best sellers, but the range will continue to evolve, with new flavours introduced in response to customer preferences and changing flavour trends.

“We want to keep the category fresh and relevant, and give customers more flavours to try. As we learn more about what South African customers enjoy, we can introduce new varieties while continuing to introduce international flavour trends to our stores,” says Venter.

“Dot is bright, bold and fun — everything a treat should be. It’s about excitement, indulgence and giving yourself permission to enjoy a little something special. And when it comes to Dots, there’s a flavour for everyone — because treating yourself is always a good idea,” concludes Venter.

Dots assorted doughnuts are available in around 150 Pick n Pay stores nationwide, and available on Pick n Pay asap! Prices advertised on Pick n Pay asap! show prices range from R36.99 for an assorted filled doughnuts 2-pack to R72.99 for an assorted filled doughnuts 4-pack.