Good-for-You, Zero-Carb Sugar Replacement Launches in SA


As many health-conscious people across the globe concentrate on reducing their daily sugar intake, the demand for sugar alternatives continues to grow. Here in South Africa we already have a few local and international sugar alternatives available for consumers to sweeten their meals without the guilt, but a new homegrown product is promising to offer a sweetening solution unlike any other. Launched in a joint venture with Pioneer Foods, local entrepreneur Deborah Good’s FreeSweet claims to bridge the gap between sugar and artificial sweeteners by offering a zero-carb, good-for-you alternative that replaces sugar in a 1:1 ratio in recipes.

Made entirely from naturally sourced, non-GMO ingredients, FreeSweet has been designed to be a healthy replacement for sugar in exactly a one-to-one ratio in your coffee, tea, or when baking and cooking. The sweetener has been endorsed by Diabetics SA and is carb-free, low in calories, and has a low glycemic Index response, making it a tempting choice for those with a sweet tooth. The sweetener is also vegan-friendly and contains just a short list of ingredients including Erythritol, xylitol, inulin, anti-caking agent, himalayan salt, and flavourings.


As a sugar alternative, the benefits are clear. Freesweet contains 67 percent less calories than regular sugar and is a health-conscious sweet tooth’s dream come true. While sugar contains 80kJ per 5g serving, there are just 28kJ in a 5g serving of Freesweet. What’s more, a teaspoon (5g) of Freesweet contains 0g carbohydrates, making the sugar replacement ideal for people who prefer to keep their carbohydrate intake as low as possible.

While some alternative sweeteners have a laxative or bloating side effect, with a bitter aftertaste, Freesweet claims to offer a more natural product with a sugar-like taste and texture that also has health benefits. For example, the inulin in Freesweet is a type of fibre and a prebiotic that helps the healthy bacteria in your digestive system to flourish. In addition to a delicious taste and additional health benefits, the product also bakes and caramelizes almost identically to sugar, making it a great choice for those who love to bake guilt-free sweet treats at home.

See Also

Freesweet will be available in two flavours – Original and Vanilla – and can be purchased in a range of convenient packaging solutions: a box of 36 x 5g sachets (RRP: R69.99), 200g glass jars (RRP R59.99), and 500g pouches (RRP: R119.99).

Free Sweet is now available nationally in all major retail stores. For more information and a variety of recipes using Freesweet, visit their website.

Want more food news and recipes? Check out our Food section for restaurant reviews, recipes, foodie features, and news to make you salivate.

View Comments (0)

Leave a Reply

Your email address will not be published.

© 2020 All Rights Reserved.

WomenStuff is a property of Mashup Media.