How to Ensure Deliverability of Your SMS Marketing
While most marketers tend to believe that social media is the only way to connect with audiences these days, the truth is that SMS marketing is still king.
According to a recent study, there is a 98% open rate of text messages and notifications, as compared to the average 20% open rate of emails. But, while SMS is still an incredibly effective attention-grabber for this generation, how exactly do you go about ensuring that your SMS marketing is catchy and effective.
It’s good for marketers to note that they have more control over their SMS marketing than they’d like to think they do; there are a few things to consider when putting your marketing message together:
A PRE-FLIGHT CHECKLIST
A simple but effective step is to do a pre-flight test on your SMS campaign to make sure that nothing goes wrong during the send-off. Double-check the content of the message and contact list to ensure that there are no dead numbers or errors prior to sending. A simple send to a test account (or few test devices) will help confirm that everything is in working order, the SMS is displayed correctly when delivered, and there are no hiccups with your server or service you’re using.
ENGAGEMENT
Deliverability is all about engagement, and unopened SMSs will hurt the reputation of future SMSs from your company/brand. Making sure that your SMSs are correctly worded, clear about what they’re offering or promoting, and having the right contact list is key. Having tons of contacts that don’t open your SMSs isn’t good for your open-rate; rather go for quality subscribers/audiences over quantity.
CONTACT LIST ‘HYGIENE’
Attached the the previous point, keeping your contact list ‘clean’ is the best way to make sure your SMS marketing remains effective, is opened, and engaged with. Using a double opt-in process when subscribers sign-up will eliminate spur-of-the-moment users or bots, as you should rather focus on committed followers or engagers who want to hear from your business.
USE DIGITISE
While there are no quick fixes to getting your email deliverability perfected, using the right tool is a good start. Digitise provides customers with the platform to build beautiful websites, access CRM tools, and market using bulk SMS campaigns in a simple and effective way.
How much does it cost? The team behind Digitise is aware that start-ups need flexibility, so when it comes to costs, there are no contracts or long-term commitments; and there are flexible pricing packages so that you can find the best option for you and your business.
The benefit of using the Digitise platform is that from the front-end of the webpage to the CRM and marketing tools in the background, your entire online toolbox is with the same provider, making the transition in the digital space a hassle-free one rather than a painstaking process of vendor selection and hunting down the right service providers.
Why not sign-up and get cracking on your business now? Check out Digitise here.
