Mercedes Benz Launches New Fragrance in SA
Luxury car manufacturer and coveted lifestyle brand, Mercedes Benz, has launched a new fragrance for women: Pop Edition, a playful scent for her. Known for being ultra-modern and luxurious, Mercedes Benz fragrances offer sophistication, innovation and the ultimate luxury. More than just a beautiful scent, the fragrance is defined by an eye-catching design and a strong concept.
MERCEDES BENZ POP EDITION EAU DE PARFUM
Like the name suggests, Pop Edition is a delightfully playful fragrance that spreads joy and positivity. Created by master perfumer Honorine Blanc at Firmenich New York, this Oriental-floral is colourful and surprising. “Mercedes For Women Pop Edition is the expression of a young and colourful life,” says Blanc.
Gentle yet full of energy, Pop Edition is a fragrance of contrasts.
Top notes: bergamot, mandarin, peach and kiwi (Energy)
Heart notes: gardenia, jasmine sambac, frangipani (Softness)
Base notes: Chantilly (whipped cream), sandalwood, vanilla (Addiction)
The eye-catching bottle is the result of an exciting collaboration: Mercedes Benz teamed up with a communication and design school to rework its elegant women’s fragrance bottle, leaving it in the hands of talented young designers. The result is an unashamedly pop edition for a fragrance that’s still just as deliciously addictive. Blue, pink, yellow, green… Mixing the font sizes and capitalizing on the power of the monogram, the classic curved glass bottle is now covered with the Mercedes Benz logo in all shapes and sizes.
The fragrance is available now at R1,295.95 for 60ml at Dis-Chem Pharmacies.