Nike Launches First Maternity Range for Active Moms

Nike M collection

Just because you’re pregnant or have children doesn’t mean you stop being active. Finding workout clothes to wear during and after your pregnancy is no easy task but luckily Nike is aiming to change all that with its first dedicated maternity collection. An ode to moms and expecting moms who still want to embrace their love of fitness and being active, the Nike M Collection supports women during all stages of pregnancy and beyond.

The collection was created through painstaking research and development to ensure the fit and feel was just right. When designing the garments, designers took into consideration more than 150,000 comparison scans of non-pregnant women against those of pregnant women. Throughout the design process, they also gathered detailed feedback on fit, feel and function from nearly 30 female athletes who were pregnant or postpartum.

With feedback from the likes of British track and field athlete Perri Edwards, golfer Michelle Wie West, and United States women’s national soccer team member and Orlando Pride forward Alex Morgan, Nike fans can be sure the gear has been put to the test.

Nike M collection

Whether a biological mom, surrogate mom, adoptive mom, stepmom or otherwise, every mom’s journey and recovery looks different. However, overarching themes from professional athlete moms still apply to moms of all backgrounds: be healthy, be confident, be active. Most of all, be kind to yourself — always.

Of course, the designers also considered the fact that the timeline of motherhood doesn’t stop at nine months. For the many women who have two or three children (on average), the journey navigating motherhood from pre-pregnancy, pregnancy and postpartum can be up to 10 years.

Motherhood is a new chapter for a woman’s relationship with her body and with sport, and it’s often difficult for pregnant and postpartum moms to find the support they need when it comes to sport. Postpartum is one of those areas that often gets forgotten and this collection aims to address those gaps in the fitness industry.

Nike M collection

With the introduction of the Nike (M) Collection, a four-piece essentials capsule consisting of the Nike (M) Pullover (R1,399.95), the Nike (M) Swoosh Bra (R799), the Nike (M) Tank (R599.95) and Nike One (M) Tights (R1,099.95), Nike employs universal design philosophy to help play a role for moms as their relationship with their bodies and sport simultaneously change.

Nike’s first dedicated maternity collection is also designed with sustainable materials, with pieces ranging from about 78 to 88 percent recycled polyester.

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“The Nike (M) sports bra is great because it’ll give me easy access for when I want to breastfeed,” says Edwards. “The leggings give you options of wearing over your tummy or showing your tummy, and the maternity shirt has this extra material for the extra weight that I’m carrying. You look very smart, very comfortable, very hip.”

Nike M collection

Whether it’s learning to be kind to their bodies as they change or coming to the realization that their bodies can do so much more than propel them to the top of their sport, this new collection is just the thing moms need to m

The Nike (M) collection will be available online from Nike South Africa from 17 September.

Click through to our Fitness section for more great fitness and gear news, reviews, and features.

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