Great news for new and expecting moms, much-loved local beauty brand, Happy Event, has announced the launch of six new products together with a fresh new packaging design across its existing and new ranges. While Happy Event is best known for its range of products for both antenatal and postnatal stages of a mother’s journey, this new range aims to go beyond post-and-pre-pregnancy skincare with everyday skincare options.
Primarily used by mothers throughout their pregnancy to prevent stretch marks, Happy Event is also designed for application during rapid weight gain or loss, helping the skin to adapt. Now, the introduction of six new products sees Happy Event extend its existing ante and postnatal offerings to include Happy Event Luxury Cream Bars and Happy Event Luxury Body Butter Fragrance-Free together with the addition of three existing products in smaller sizes (50ml), allowing for more convenient options.
Building on its 50+ years’ legacy, Happy Event’s product formulations are paraben-free and its powerful key ingredient pure olive oil is of the highest quality sourced from the finest olive oil orchards in Spain. Olive oil has been used for centuries to successfully reduce and relieve everyday ailments (such as stretch marks).
Clinical trials have also found that olive oil contains anti-inflammatory, antibacterial, and anti-ageing properties as it is packed with antioxidants and vitamins (A, D and E). These vitamins hydrate the skin by building the skin’s moisture barrier to prevent loss of moisture. Further benefits include the reduction of stretch marks and the maintaining of skin tightness and integrity (which gets loosened due to the expansion of the dermis during pregnancy). Massaging olive oil into the skin also improves blood circulation, further known to reduce stretch marks to a great extent.
The Happy Event Luxury Cream Bars (R19.95) feature unique creamy formulations that help prevent stretch marks during pregnancy as well as during rapid weight gain or loss. These gentle, foaming cream bars contain pure olive oil and are available in fragrance and fragrance-free varieties.
The Happy Event Luxury Body Butter (R99.95) is fragrance-free and is made using a unique formula that helps prevent stretch marks caused by rapid weight gain or loss. The formulation combines moisture-rich ingredients pure olive oil and shea butter, which contain high concentrations of vitamins A & E, to deeply nourish dry skin and assist in retaining elasticity. This thick and luxurious body butter is easily absorbed and forms a light protective layer over the skin to prevent the loss of moisture and keep it soft, smooth and supple.
Keep an eye out for Happy Event’s new product range and fresh packaging, available soon from leading pharmacies and retailers nationwide.