PUMA Drops Chunky 90s Throwback Sneaker, CELL Endura

PUMA Cell Endure

Just when you thought the fashion mob had moved on from the 90s, the nostalgia-fueled must-haves just keep on coming! This time Puma is taking you back to the era of cargo pants and The Spice Girls with a chunky sneaker that will have all 90s girls swooning. Say hello to PUMA CELL Endura — a running shoe reborn as a fashion icon.

In celebration of the 20th celebration of the PUMA CELL, these throwback sneakers are a redesign of the original running 90s Running Tech shoe. They’re designed especially for women and use CELL technology that ensures both ultimate comfort and style.

PUMA Cell Endure

The PUMA CELL technology uses hexagonally-shaped cells for stable cushioning, resulting in the ability to move faster, stronger and better. This clever tech from back in the day suited a variety of running needs for wearers of the shoe at the time but now it’s all about comfort as you strut down the street.

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The CELL Endura brings back this 90s running technology along with a chunky throwback street style aesthetic. The sneakers also feature digital stitching and a breathable mesh upper with suede and coated leather overlays. Available in a white and pale pink colourway, this is the perfect summer shoe!

The Puma CELL Endura will be available at PUMA Select stores, Archive and Sportscene online for R2299 from 6 December.

Want more fashion news? Check out our Fashion section for style tips, news on sales, and more great fashion related reads.

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