Puma Launches Global Campaign Featuring Athletes Shericka Jackson & Yaroslava Mahuchikh
Puma has announced a worldwide brand campaign, the first in 10 years, “Forever. Faster. — See The Game Like We Do” to strengthen the brand’s positioning as the “Fastest Sports Brand in the world”. Puma says the campaign conveys the brand’s unique connection with speed and invites everyone — professional and everyday athletes alike — to see the game like Puma does.
Puma was founded in 1948 by Rudolf Dassler who had the vision to create shoes that make athletes agile, nimble and fast — just like a puma.
This year, through the globally featured brand campaign, Puma aims to demonstrate how speed is deeply rooted in the brand’s DNA. Speed has always been Puma’s vantage point. The desire to be faster and overtake others is in everyone’s nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal.
According to Puma, “See The Game Like We Do: Forever. Faster.” means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only Puma can.
“Everyone dreams of having a superpower and speed is Puma’s,” said Arne Freundt, CEO of PUMA. “Speed is the superpower that enables the greats to change the game. Just like our world icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone. Through our ability to bring speed to life, PUMA invites all people to break through their own limits, unlock their personal best and become a better version of themselves, allowing them to see the game like we do: Forever. Faster.”
“Our new global brand campaign is Puma’s biggest marketing investment ever,” said Richard Teyssier, Vice President Brand and Marketing. “It is the first time Puma has a single message — Forever. Faster. — throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”
Launched globally on 10 April 2024, the campaign will include a hero brand film and supporting creative assets with featured top athletes, such as Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier “Chicharito” Hernández, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, and Yaroslava Mahuchikh.
Watch the film below:
Later this year, PUMA will present dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics.