PUMA Releases Edgy Velvet Rope Collection with Kylie Jenner & Nomzamo Mbatha
Just in time for Women’s Month, and following on from the success of the Swan Pack collection, global sports brand PUMA has once again joined forces with Kylie Jenner, the New York City Ballet, and our very own local ambassador Nomzamo Mbatha for the newly released Velvet Rope Collection, inspired by tough, strong women.
The concept behind the velvet rope being that dividing line between the queue and the party, this season’s women’s collection urges you to either choose to get in line and wait, or break barracks and stand out on your own, tying in with PUMA’s #DoYou campaign that brings together women from different fields and tells their personal stories of bravery.
Calling for confidence and a self-assurance, the line features inspiring, rule breaking pieces that embody this Velvet Rope / Do You attitude. Tech-infused and hardy with camo-metallic colours, the materials feature soft velvets and mesh to strong Lycra, while the silhouettes are flattering and supportive no matter your shape. Look out for high-performance leotards, tank tops training pants, bras, shoes and other accessories.
So, do you have what it takes to #DoYou?
The Velvet Rope Collection is now available at PUMA stores, Sportscene, Totalsports, Edgars, Edgars Active, Sportsmans Warehouse, Takealot, The Crosstrainer, Superbalist, Spree, Zando and selected retailers nationwide. Prices range from around R350 to R2800.