Renegade Running Club, The Nine Four Teams Up with Puma & Shelflife to Drop Ninefouria Collection
Do you consider yourself a bit of a rebel who loves to go against the grain? Not all runners want to be strutting around in preppy gear, for some it’s about embracing a more alternative side of active wear. Fortunately, Puma has got your back.
The much-loved sports brand has teamed up with Shelflife, and the ultra-cool urban running crew, The Nine Four to bring you a running collection that’s all about celebrating the joy of running with your squad. Say hello to Ninefouria Volume 1, a collection that’s as much about culture and community as it is about breaking a sweat.
Meet The Nine Four
If you haven’t heard of The Nine Four, let us fill you in. These aren’t your average runners. They’ve been pounding the pavements of Cape Town for years, creating a space where creativity thrives and boundaries are pushed. With their clubhouse, The Burrow, on Loop Street, they’re all about building a running culture that’s inclusive, electric, and totally unique. The Nine Four embraces the non-conformist runner community to break boundaries and create a space where everyone is welcome.
What to expect from the Ninefouria collection
The Ninefouria Volume 1 collection is mostly monochrome, think sleek black and white, but don’t let the lack of colour fool you; these pieces are bursting with personality. Cape Town illustrator and artist Cheyne Maasdorp (aka Urika Boss) has blended the iconic logos of Puma, Shelflife, and The Nine Four’s famous bunny into eye-catching graphics that scream street style meets performance. From running bras and vests to graphic tees, tights, and even a visor, this collection has everything you need to look fierce while you’re out there chasing that runner’s high with your crew.
And the best part? You don’t have to break the bank to join the movement. Prices start at R399 for a running cap and go up to R2,099 for some seriously stylish oversized pants. Whether you’re a seasoned marathoner or just starting your running journey, there’s something here for everyone.
It’s more than just running gear
But Ninefouria isn’t just about looking good on the road, it’s about the energy that comes from running with your crew. As Paul Ward, founder of The Nine Four, puts it: “Running with a crew is where the real energy happens, where you create something bigger than yourself.” We couldn’t agree more!
So, whether you’re hitting the pavement solo or with your besties, let Ninefouria remind you that every step counts, and that together, we can go further than we ever thought possible. It’s a celebration of the runner’s high, the power of community, and looking damn good while you’re at it.
Where to snag this exclusive gear
This exciting collection is exclusive to Shelflife with the kit available at stores in Cape Town and Johannesburg as well as online. Shelflife has been South Africa’s go-to spot for premium sneakers and streetwear since 2006. The brand is all about keeping the street art and culture scene alive, making it the perfect partner for this collab with Puma and renegade running crew, The Nine Four.
