Roll on the River with Brand New Youth-focused U by UNIWORLD River Cruises.

U by Uniworld

Believe it or not, cruise holidays aren’t just for grannies and families. At least not onboard the new UNIWORLD youth-focused cruises. Young travellers rejoice, there’s a new way to see the world… and snap more drool-worthy Instagram photos. Uniworld Boutique River Cruise Collection has just announced its newest addition, U BY UNIWORLD, set to launch sales in March 2017 and begin sailings in early 2018. This exciting new offering aims to bring a new type of holiday option to for the next generation of river cruisers along the oh-so-photogenic rivers of Europe and amazing cities such as Amsterdam, Paris and Budapest.

According to Lieria Boshoff, Brand Manager of Uniworld, U BY UNIWORLD is designed to offer a new way for exploratory, younger travellers to experience the pulse of Europe. “We are targeting an active traveller between the ages of 18 and 40, with everything from the décor, dining and cocktail service to the land activities thoughtfully curated to appeal to, and meet the needs of, this audience,” says Boshoff.

U by Uniworld

Two of Uniworld’s existing ships – the River Baroness and the River Ambassador – will undergo extensive renovations and design changes that will tailor the ships to be completely dedicated to the U BY UNIWORLD experiences from early 2018. The ships will feature a contemporary look and feel in all public areas and open spaces and offer communal tables for dining, with a new culinary program, creative mixologists and international DJ’s onboard.

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But it’s not just about the look and feel, this new offering will also offer experiential itineraries, focusing on longer stays in destinations to connect explorers to local experiences and vibrant nightlife scenes. Fun-seeking travellers will also have the opportunity to meet locals, discover restaurants and bars in each city, and enjoy both independent discovery and adventurous excursions.

The all-new U BY UNIWORLD brochure, website and other information will be released and bookable early in 2017. For more information visit the UNIWORLD website.

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