Just a few short weeks ago PUMA South Africa launched its new ‘Do You’ campaign with the oh-so-sassy Cara Delevingne as the face. Aimed at inspiring confidence in women everywhere and encouraging regular gals, like you and me, to be sassy and confident while we sweat it out, the ‘Do You’ campaign is certainly striking a cord with women everywhere. And now, PUMA is taking it one step further with local ambassador Nomzamo Mbatha joining the campaign here in South Africa.
The South African model, actress and now, PUMA ambassador is sure to inspire women around the country to get their game faces on. “I think we are definitely living in a time where women are taking back their identity. We’re taking back the narrative of feminism and we’re saying, I’m going to do me,” says Nomzamo. “The only way to ‘DO YOU’ is to be you.”
Nomzamo joins a lineup of strong women appearing in the campaign, including Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto, Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable, as well as superstar Rihanna, who is the campaign’s Creative Director.
The ‘DO YOU’ campaign offers an assortment of cross-category product from PUMA’s Running & Training and Sportstyle collections dropping in stores from October. Follow @PUMASouthAfrica on Twitter and @PUMAWomen on Instagram for the latest updates on the campaign.