Shop African Beauty Brands at V&A’s Beauty at Watershed

Beauty at Watershed

As Heritage Day approaches, and the country starts to reopen, we’re reminded of the importance of supporting small local businesses, many of whom are still trying to find their feet after a tough couple of months. The V&A Waterfront’s Watershed, home to African design reopened its doors recently, welcoming back visitors and allowing them to discover and support local brands in one convenient place. Along with many familiar faces and favourites, a new offering was launched to help shine a light on South Africa’s unique beauty brands.

Say hello to Beauty at Watershed, a section dedicated to African beauty products where locals can discover, test and shop for proudly African beauty products and also meet and mingle with some of the makers behind the brands.

Over the last few years, there has been extensive growth in the African beauty industry. The rest of the world has started to recognise the positive effects of traditional products, as well as those made from local indigenous ingredients. Beauty at Watershed now offers a space where locals and tourists can find a variety of handmade, organic, ethically sourced beauty brands that are proudly manufactured in Africa.

Beauty at Watershed

Brands that are on display at the Watershed beauty section include:

Skoon: A 13 women-strong company, that believes in manufacturing products that are clean and which do not include any ingredients that are harmful to one’s skin or the environment.

O’live Soaps: Husband and wife team, Sipho and Zikhona Tefu, started the brand in 2011 in their kitchen. They pride themselves on creating a product that is 100% natural, made with organic plant oils and essential oils.

Pepper Tree Luxury Bath & Body: Owner Steve Ackermann was inspired by South Africa’s natural beauty and this is emulated in the different collections. The raw materials used are biodegradable and environmentally friendly.

Beauty at Watershed

Kafui Naturals: Kafui’s venture into natural hair and skincare products began as an urge to find the best complement of oils, moisturises and treatments for hair and skin. This is the perfect brand for someone searching for chemical-free hair and body products.

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ANIM Naturals: This brand is inspired by age-old African remedies and packaged to suit the modern lifestyle. Based in Cape Town, they source ingredients from across the African continent to produce natural hair and skincare products.

CHILL, Cape Town: Clean skincare driven by nature, CHILL Cape Town produces organic products that are inspired by the botanicals of our country and the African continent. Their aim is to turn daily self-care routines into moments of calm.

Le Naturel: Handcrafted in Franschhoek, Le Naturel’s products are rich blends of advanced natural skincare with organic and herbaceous ingredients that are used to craft everything from bath oils to shampoo.

Ubuntu Traditional Balms: A brand that has been around for more than 70 years, Ubuntu is all about reviving old remedies and keeping family traditions alive. The secret formula of their balms has been passed on through generations.

For more information visit the V&A Waterfront website.

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