The revenue for personal care in South Africa is projected to reach 3 billion Rand in 2020, according to Statista. With a yearly growth rate of 6.9% CAGR, the number can reach up to 4 billion Rand by the year 2024. These numbers can imply that more skin care products will hit the market in South Africa. This is not surprising as consumers are focusing more on beauty and skin care products and services that are appropriate for their skin type.

Spotlight On Natural Products

Going green is the newest trend when it comes to beauty and skin care treatments this year. This is due to consumers preferring treatments that make use of natural ingredients to care for their skin. According to Algenist, their use of algae as skin care treatment aims to hydrate the skin naturally. Their Alguronic Acid is a patented ingredient that can work even on those who have sensitive skin. Those who have tried their product noticed a remarkable improvement on their skin’s condition.

Personalised Skin Care Solutions

There is no such thing as a one-size-fits-all solution when it comes to skin care. After all, not everyone has the same skin type as the other. This year, we will see more skin care treatments that are designed for every specific skin type and issue. Beauty and skin care companies are seeing the value of delivering tailor-made solutions to their clients. This way, customers will be able to narrow down their choices depending on their skin type, which is convenient for them.

Self-Care Is Stronger Than Ever

Even when there are tons of skin care and beauty products and treatments out there, nothing beats self-care. Self-care is all about promoting healthy habits, from the food we eat, to exercising, and so on. Excessive drinking, smoking, and poor eating habits are to be avoided to aid in restoring the skin’s natural beauty. Regardless of how much lotion and serums we use, if we are not caring for our skin through our habits, the results will not be the same.

This year, trending skin care solutions will focus more on healthier options. We will see more beauty companies offering tailor-made solutions to their clients along with natural beauty and skin care products. This way, their customers’ desire to have access to safer skin care treatments will be within their grasp.