What Does ‘Clean’ Beauty Really Mean?

Zero skincare

There are loads of skincare brands on the market that claim to be ‘green’, ‘natural’, or ‘clean’. But, what does ‘clean beauty’ really even mean? Sadly, these days, the terms ‘clean beauty’ and ‘green beauty’ are often used as nothing more than a marketing strategy with no proper information or certification to back up these claims. And, because the use of these terms isn’t regulated in the beauty industry, they often get thrown around. It can be very misleading, and confusing, for consumers who are trying their best to incorporate more naturally-derived skincare products into their daily routine.

So, how do you know which brands you can trust, and which ‘clean’ beauty products to use? Firstly, it’s important to know the difference between ‘clean’ beauty products and ‘natural’ or ‘green’ beauty products.

fitness skin tips
While ‘clean’ beauty products are defined as those without harmful ingredients or toxins, ‘green’ or ‘natural’ are terms used to describe products made sustainably are they are often made from plants or botanical ingredients. ‘Clean’ beauty products are often aimed at helping consumers use products that are kinder to the skin. ‘Natural’, ‘organic’, or ‘green’ beauty products, on the other hand, often aim to not only treat the skin with naturally-derived ingredients but also aim to have less of an impact on the environment.

Are the products you use really ‘clean’ or ‘green’?

When choosing a skincare product there are a few things you can look for to ensure the product aligns with your values. First off, check the packaging to see if it is recyclable, biodegradable or plastic-free. Check if the product is labelled as vegan or cruelty-free, contains no animal products and is not tested on animals. If it’s important to you that the products you use are ‘natural’ or ‘clean’ then check the ingredients list and do your research on the brand and the ingredients contained in the products you use.

fitness skin tips

Of course, there’s also the question of the benefits of using clean skincare products. Establishing a clean and green beauty routine is beneficial for your skin, your health, and the surrounding environment. Beauty products that contain harsh chemicals can cause skin irritations and compromise your skin’s barrier function in the long run while green beauty products that are more naturally derived are kinder to the environment.

Finding a brand you can trust

If you’re looking for a ‘clean’ and ‘green’ skincare brand you can trust, Zero Skin Academy skincare is a great choice. Hailing from the UK, Zero is a trusted 100% natural, plant-based, vegan skincare brand, and it’s now available in South Africa!

Zero says its products are created with the highest quality botanical ingredients, to care for your skin day and night. What’s more, all the packaging is sustainable and fully recyclable.

Zero skincare

The products don’t contain any artificial fragrances, synthetic preservatives, or other nasty ingredients. Designed to be ultra hurting, the Zero plant-based skincare range is suitable for all skin types.

Hands-on with Zero

The Zero skincare range features 6 products to suit your needs including the Zero Face Wash, Face Scrub, Hand & Nail Cream, Day Cream, Eye Cream, and Night Cream. I tried the Zero Face Scrub as well as the Hand & Nail Cream for a month and was super impressed.

I particularly loved the face scrub as I struggle to find gentle face scrubs that won’t irritate my sensitive, reactive skin. This beautifully scented exfoliator is ultra-kind to your skin and gently removes excess oil, dead skin, pore-clogging surface debris and other impurities. It leaves my skin feeling incredibly soft after every use and ready to soak up all the goodness of my serums and moisturiser.

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Zero skincare

The scrub is made using ground Apricot seeds as well as a blend of Sacha Inchi Oil, Sweet Almond Oil and Coconut Oil which works to nourish and soften the skin while exfoliating. Even if you’re not too concerned with using clean or green beauty products, the brilliance of this scrub is undeniable!

As for the hand cream, it’s a great choice for anyone who is looking for a more natural alternative to the hand cream they’re currently using. The cream is luxurious and rich, yet it melts into the skin fairly quickly. It’s enriched with delicious ingredients like Sweet Almond Oil, Coconut Oil, Sacha Inchi Seed Oil and Shea Butter to help restore dry hands. After a month of using this cream religiously, my hands were super soft and my cuticles were in a much better condition.

When I started using the product, my cuticles were super sensitive and inflamed, and it definitely helped to calm the redness and sensitivity, to help my cuticles recover beautifully. It’s a great product to keep in your handbag to use on-the-go, especially now that we’re all applying hand sanitiser a million times a day.

Zero by Skin Academy is now available at selected Dis-Chem and Foschini stores as well as online.

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