Confirmed: Cult Brand, Huda Beauty Coming to South Africa

Ladies, hold on to your knickers, Huda Beauty has officially come to South Africa! Of course, there are already loads of amazing beauty brands available to South Africans, but Huda Beauty is one of those cult brands that we’ve all been hoping would make its way to our shores.

While many of us have managed to get our Huda fix through some cunning re-sellers here in the Republic, now beauty blogger and makeup mogul, Huda Kattan has taken to Instagram to announce a partnership with South African beauty retailer, ARC.

Huda Beauty
A teaser banner for the Huda Beauty launch on ARC’s website.

The beauty shopping destination offers South African shoppers some of the most coveted luxury brands in fragrance, makeup, and skincare and has now added Huda Beauty to that list. The e-Commerce store launched in April this year, with its first physical store opening in Sandton City this week, followed by stores at Cape Town’s V&A Waterfront in September and Gateway, Durban in early 2022.

ARC famously launched in South Africa with an affiliate partnership with Clicks ClubCard, one of South Africa’s favourite and most-used retail loyalty programs. The partnership offers all new and existing members even more rewards with the benefit of 10% cashback on their ClubCard for their first purchase and an ongoing 6% cashback, thereafter.

Huda Beauty

Launched in 2013, Huda Beauty is the brainchild of award-winning beauty blogger and makeup mogul, Huda Kattan. Kattan turned her passion for makeup and skincare into one of the fastest-growing beauty brands worldwide. With an ever-growing fan base – now over 47 million Instagram followers – Huda is setting trends and creating the products to achieve them.

From record-breaking eyeshadow palettes and beautifully crafted long wear liquid lipsticks to cult complexion formulas and a legit mascara, these products are every beauty lover’s must-haves. Her cosmetics are so desirable, Huda Beauty is one of the top five most-wanted brands in the world.

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Huda Beauty

ARC has confirmed that Huda Beauty as well as sister companies, Wishful and Kayali Fragrance is now available through the ARC online store as well as in-store at the newly opened Sandton City store. Click here to shop now.

But what about the prices? The prices are very in line with Huda’s international prices. The cheapest item available from Arc is the Huda Beauty Lash Glue at R235 while the priciest item is the Huda Beauty Naughty Nude eyeshadow palette at R1,125.

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