Puma Launches First Mile Sustainable Running Gear

PUMA X First Mile sustainable running gear

Change is a marathon, not a sprint, each stride bringing us closer to our goal. It is with this belief that Puma says it created Run Puma x First Mile, a collection of sustainable running gear featuring pieces made from at least 47% recycled materials. But the range is about more than turning plastic into product. Puma says the collaboration is rooted in cooperative opportunity and human connection — common threads that unite those trying to do better. Empowered people, cleaner planet — from the First Mile forward.

The sustainable range of apparel and trainers features stylish workout gear and athleisure pieces for men and women, giving you the comfort you need to beat your best, and the peace of mind to know your gear is kinder to the planet. First Mile works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The yarn in this collection is made from post-consumer plastic collected in Taiwan.

PUMA X First Mile sustainable running gear

The women’s range includes Run Puma x First Mile Tank (R799), First Mile Woven Jacket (R1,999), First Mile High-Impact Bra (R899), First Mile 7/8 tights (R999).

Run Puma x First Mile Tank: A branded elastic racerback makes this tank a sporty-chic staple. But the fact that it contains yarn (84% recycled polyester) made from plastic bottles is the real fashion statement. Forward shoulder seams ensure comfort, while side vents provide freedom of movement and an increased range of motion. Puma dryCELL moisture-wicking technology draws moisture away from the skin to keep you dry and comfortable.

First Mile Woven Jacket: Sport and sustainability meet in this jacket made from 88% recycled material. The mixed media design features a breathable woven back and sides for a cool, colour block effect. Moisture-wicking technology keeps you dry, while the face mask hood ensures comfort. An international map graphic shows off your world-conscious ways. Perfect for running with a mission.

PUMA X First Mile sustainable running gear

First Mile High-Impact Bra: A branded elastic crisscross back makes a sporty, stylish, and sustainable statement. Talk about a triple threat. What’s more, stabilising shoulder straps and padded spacer offer ample support, while moisture-wicking technology deals with sweat, to ensure you’re always comfortable. This bra is made from 77% recycled polyester and is the ultimate foundation piece for all your running needs. The map graphic pays homage to the countries behind the First Mile initiative.

First Mile 7/8 tights: Far from your average athletic legging, these streamlined tights incorporate yarn made from responsibly sourced plastic bottles (89% recycled polyester). The sustainable design also packs a serious performance punch with a flattering high waist that offers a supportive, stay-put fit. An ergonomic cut ensures maximum comfort and freedom of movement, while mesh insets offer ventilation. A concealed back waistband pocket is a convenient place to stash running essentials.

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PUMA X First Mile sustainable running gear

The Puma x First Mile men’s collection includes Puma x First Mile Woven Jacket (R2,499), First Mile SS Tee (R699), and First Mile 2-in-1 5-inch Short (R1,199).

As for accessories, the Puma First Mile range also includes Run Puma x First Mile Cap (R399), First Mile Armband (R469), and First Mile Running Belt (R649).

PUMA x First Mile Retailers include PUMA.com, PUMA stores, Superbalist (women’s gear), and selected retailers.

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