Review: Boss Parfums Moves Into Female Territory with New Fragrance, Boss Alive

Boss Alive

Boss Parfums has unveiled Boss Alive, a new fragrance created entirely by women, for women. Described as the perfect fragrance for women who make bold moves, Boss Alive is elegant and powerfully feminine. Launched with an exciting campaign, driven by an all-female team, this new fragrance has taken the beauty world by storm.

Designed to celebrate the bliss of being immersed in the moment, Boss Alive offers a fresh take on feminine freedom with the aim to inspire women to live life to the full every day. A fruity and woody Eau de Parfum created by renowned perfumer Annick Ménardo, as a female companion to the iconic Boss Bottled male scent, Boss Alive is a truly joyful fragrance. With top notes of energetic apple, sharp blackcurrant, sun-kissed plum and warm cinnamon, this stunning fragrance is designed to remind the wearer that life is best lived vibrantly.

Boss Alive

The addition of natural Madagascan Vanilla becomes a marker of the perfume while, at the floral heart, Indian Jasmine Sambac envelops the senses as it contrasts with Thyme. The backbone of the scent leans on vibrant and strong woods comprising Chinese Cedarwood, creamy Sandalwood, Olivewood and Alaskan Goldenwood, which offer a reassuring warmth and strength.

Boss Alive is bold and sensual, yet elegant and simple and is the ideal fragrance for a woman who likes to make a statement. It’s currently my favourite choice for a romantic dinner or a night out on the town, when I’m feeling bold and ready to take on the world. Boss fragrances have a very strong image with very masculine influences, but rather than ditching that image altogether, this female counterpart to the iconic Boss Bottled male scent does a beautiful job of embodying the Boss ethos from a feminine perspective.

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Housed in a sleek, elegant bottle, designed by German jewellery maker Amelie Riech, the heavy glass bottle is encased by a feminine golden metal band. Designed to resemble a piece of jewellery, the bottle will no doubt take pride of place on any dressing table.

Starring four global talents, Emma Roberts, Laura Harrier Bruna Marquezine, and Chloe Bennet, the fragrance’s launch campaign gives women a taste of the Boss Alive lifestyle. Independent, elegant and powerfully feminine, the women leading the campaign embody the spirit of Boss Alive. A fresh take on feminine spirit captured by women, the campaign spans a TVC directed by Rebecca Zlotowski, and a series of still portrait images shot by renowned photographer Collier Schorr.

Boss Alive is available in a 30ml, 50ml, and 80ml bottle, starting at R999 for a 30ml bottle

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