The Velvet Cake Co. Teams Up with Gloei Beauty, Launches Sunset Rainbow Cake
The Velvet Cake Co. and Gloei Beauty have announced a vibrant takeover at Cake Canteen in Gardens, Cape Town from the 16th to the 18th of May. This special collaboration will transform the cake display into a sunset-themed wonderland, featuring limited edition Gloei-inspired treats.
Visitors will have the unique opportunity to test and purchase Gloei’s beauty products at the pop-up. As a special treat, every Gloei purchase comes with a complimentary Sunset Cake Cup from The Velvet Cake Company offering customers 15% off sitewide on www.thevelvetcakeco.com.
When the worlds of rainbow-hued desserts and sunset-inspired beauty collide, expect a magical explosion of joy and taste.
Cake Canteen, known for its “Collaboration over Competition” ethos, continues its innovative trend with this partnership. “Following a successful Cake Residency Pop-Up at our Bellville branch, we simply love this unexpected and delightful collaboration; we cannot wait to hear the feedback from our customers,” says founder of The Velvet Cake Co. and Cake Canteen, Jandri van Zyl. The synergy between these two local, female-founded companies highlights their agility and creativity, allowing for fun activations and new sources of inspiration.
For Gloei, which primarily engages with customers through social media, this collaboration with Cake Canteen is a playful and tangible way to connect with its audience. “It’s not just about beauty products and cakes; it’s about creating joyful, real-life experiences for our customers,” says founder, Yolanda Senekal.
Event Details:
Date: May 16-18, 2024
Location: Cake Canteen, Gardens, Cape Town
Special Offer: Free Sunset Cake Cup with every Gloei purchase, and 15% off, sitewide on www.thevelvetcakeco.com
