There’s a lot more to seasonal makeup trends than meets the eye. While trends almost always originate on the runways, makeup, like fashion, is also inspired by global trends and events, and trends are often a reaction to the state of the world.
Globally, 2020 has been one of the most challenging years in recent history, so it comes as no surprise that fashion and makeup is veering towards the opposite: technically-precise, “perfect” makeup is making room for a more playful and “imperfect” approach. This year makeup trends are all about fun; think colourful liner, bold lipsticks, glitter and sparkles, neon and pops of bright colour. Similarly, minimalism is out, and maximalism is in. Application is imperfect and rules are forgotten. It’s all about enjoying your products and experimenting with colour and texture.
Want to get in on the action? Here are the major makeup trends to copy this season, and a few tips on how to achieve them at home:
1. Glittery eyes
Eye makeup is having a moment. With everyone wearing masks and covering up half their faces, it’s time for the eyes to shine. This spring it’s all about the more glitter, the better!
It all started with the glitter smoky eyes at Brandon Maxwell’s Spring 2020 runway show. Take your smoky eye up a notch by using glitter eyeshadow instead of a shimmery or matte eyeshadow. Glitter shadow sits better when you’ve primed your eyelids, so be sure to apply a primer before gently pressing the glitter shadow onto your lids.
Try Wet n Wild Photo Focus Eyeshadow Primer (R109.95). as a base, with Wet n Wild Color Icon Eyeshadow Glitter (R46.95) on top. This season, our favourite spring shades are 352 Groupie (an eye-catching pink) and 356 Spiked (a daring silver).
2. White eyeliner
White eyeliner is known for making eyes look more ‘awake’ when applied to the waterline. This season we’re seeing it applied across the top eyelid with a flick, as you would usually do with a black liner. It’s fun and fresh, and works best on darker skin tones.
Try Pretty By Flormar’s Eye Pencil in 104 Pearly White (R44.95) for easy application and great colour payoff.
3. Bare skin
The ‘bare skin’ trend isn’t necessarily about ditching your foundation, it’s all about a fresh complexion with minimal foundation. The skin shines through the makeup, rather than being covered up. This means freckles, texture and any imperfections are proudly on show.
For lightweight cover, try Wet n Wild’s Photo Focus Stick Foundation (R119.95). It’s semi-matte and blendable, so you have total control over the coverage. For super-easy application, try the Eco Tools Foundation Brush (R145).
4. Contrasting colours
Here’s where you can really break the rules. Spring 2020 dictates that your lipstick no longer has to be in harmony with your eyeshadow. Purple lids and coral lips? Blue lids and red lips? Everything goes, and the bolder the look, the better.
5. Nude nails
Ironic, maybe, but despite all the colourful makeup we saw on the spring 2020 runways, nude nails prevailed at all the biggest shows. And, right at its heels was the classic French manicure. Nude nails are fresh, clean and classy, so it’s no surprise that they’re making a comeback after a winter filled with shades of berry, plum, blue and grey.
No time to get a manicure? Try Kiss 24 French Nails Pink (R99.95) for ready-to-wear French manicure perfection.