America’s hottest alcoholic beverage trend, the hard seltzer, is really taking off in South Africa. Every month a new player joins the hard seltzer game and for fans of this spike sparkling water drink, it can only be good news. You know what they say; variety is the spice of life and now, thanks to a new hard seltzer on the market, consumers have even more choice when it comes to choosing a seltzer to enjoy at their next braai or social occasion. Say hello to Freely — the new zero sugar, low alcohol hard seltzer to hit South African liquor store shelves.
The ideal sipper for anyone looking for an alternative refreshment to beer, cider, or even wine, Freely hard seltzers offers a lighter, option with few calories. Crafted by a small, independent local producer, Freely is a proudly South African sparkling water with a splash of premium distilled vodka and pure fruit taste.
What sets Freely apart from other hard seltzers, is its lower alcohol content (just 3%), lower calories (23 kilocalories per 100ml), and zero sugar recipe. As a spirit-based drink, Freely is also gluten-free and vegan friendly, ticking all the right boxes for health-conscious drinkers.
The Freely range offers three refreshing flavours – zesty Lime, perky Peach and a burst of Wild Berry. Packaged in a stylish glass bottle, the drink is perfect for serving at lunch with family and friends or at a braai. The anywhere, anytime sparkler is sure to become a firm favourite with anyone who is looking for a healthier way to cheers to the good life.
I had the opportunity to try Freely Lime and Freely Wild Berry. The Lime flavour has quite a strong lime taste and will definitely appeal to anyone who loves a classic vodka, lime, and soda drink. The best part about it? You don’t have to stop and pour yourself a vodka, lime, and soda mix every time your glass runs dry; simply reach for the perfect mix every time with Freely. I also picked up a 4-pack of Freely Wild Berry at my local Checkers LiquorShop. The Wild Berry is more up my alley and had a lovely fruity taste. It’s not overly sweet and tastes deliciously fruity, as if you’ve infused soda water with fresh fruit.
Freely is available exclusively at Checkers LiquorShop countrywide at R79.99 for a pack of four 275ml glass bottles.
After years of working as an Editor and writer for popular websites like Joburg’s Darling, Cape Town’s Darling and Joburg.co.za, Crystal left her sanity and an established career in lifestyle journalism behind to follow her dream of creating a website for the intellectual and discerning woman. Today she spends her time chasing the thrill of being the first to know about ‘the next big thing’. She’ll try anything once and has been known to put her body, hair and health on the line – all in the name of research.