Is your skin looking a little worse for wear during lockdown? You’re not alone! As South Africa’s Covid-19 lockdown continues, many women are reporting severe skin breakouts, dullness, and other issues. But why? We’ve given it a break from pollution, public transport, heavy foundation. We’re even being diligent with applying regular face masks to give our skin some TLC during this time. Even so, the consensus coming from many people is that their skin is actually getting worse. To make matters even worse, with spas and beauty salons closed until lockdown level 1 we can’t exactly visit a skin therapist to help us with our skin woes.
Luckily, for weary skin across South Africa, Imbalie Beauty, home of Placecol & Skinderm salons, is coming to the rescue with online skin consultations at just R50 a pop!
With over 70 Placecol, Dream Nails and Perfect 10 Studios nationally, the Imbalie Beauty group has already completed more than 90 comprehensive virtual training sessions to owners and therapists, covering all aspects of the professional online skincare consultation process, including tools to conduct the consultations, and all to the highest consistent standards of excellence. Empowered with this new training, Placecol and Skinderm therapists are once again able to have contact with their regular customers to give them advice on their skincare routines during lock down, to prevent long term damage to their skin.
In an effort to uplift the beauty of as many South African people as possible during lockdown, the Imbalie Beauty group is introducing the online skincare consultation at a lockdown launch price of just R50. The consultation fee is redeemable against any products purchased to the value of R500 or more, making it a must-try for anyone who is struggling with their skin right now.
But, this innovative solution isn’t just for the lockdown period. Imbalie Beauty anticipates that online consultations will become a standard offering, as it is also the perfect platform for busy women to have access to a skincare professional at a time that suits them, and to discuss their skin concerns one on one, in the comfort of their own living room.
Celebrating 40 years in beauty and wellness this year, Imbalie Beauty is well positioned to offer this service from any one of their well-trained skincare professionals all over South Africa.
“Although we cannot physically touch our customers, our goal during this time is to offer an extremely authentic and personal experience to allow our therapists to stay connected to the heart of their customers, understand their current needs and advise them on the best beauty and wellness solutions to address any concerns” says Esna Colyn, CEO of Imbalie Beauty.
“We are also a proudly South African company and as citizens of this country, we all have a responsibility towards our small businesses and our customers. By helping our franchisees find new ways of operating and giving them the tools to assist their therapists at this time, we are helping them to remain positive. Now, more than ever, is the time to #Supportlocal and unite together to support each and every member of our beauty industry.”
Bookings for the online skincare consultations can be made via their toll-free number on 0861 11 22 22 or by emailing firstname.lastname@example.org. Placecol products can be ordered online and delivered via the Placecol website or Takealot.com during lockdown. Products are available for purchase from selected Edgars outlets and as of the middle of May 2020 from Medirite pharmacies. Skinderm products are available online from Takealot.com.