Single-serving wine in a can has blown up in the US, where customers have fully embraced the convenience of drinking wine in a can. Now, the trend is slowly trickling into the South African market with a handful of wine producers choosing to be early adopters of the trend. The latest brand to boldly defy the conventions of the South African wine market is Perdeberg Wines, with the launch of 250ml cans of its popular easy-drinking Soft Smooth Range (SSR).
Perfect for both aspiring wine enthusiasts and long-time devotees of the grape, the zebra-print can grabs attention, inviting wine drinkers to ‘Join the Soft Smooth Revolution’ towards more fun, versatility and sustainability. With 3 varietals available; red, white, and rosé. there’s a wine to suit every taste.
Dressed in unmistakably modern and stylish stripes, Perdeberg’s popular Soft Smooth Range wine already enjoys great support within the South African wine market and is now adding more ways for fans of the wine to enjoy their favourite SSR varietal. Loved for its easy-drinking style, Perdeberg’s SSR range bridges the gap between semi-sweet and dry, resulting in an accessible, unpretentious wine that’s ready to enjoy right now. The great thing about the SSR range is that its easy-drinking, appealing to the sweeter palate of South African wine drinkers, without being too overtly sweet.
An adventurous wine
The SSR range in a can is an adventurous wine that loves to explore the world alongside you. Especially convenient for adventurous-types who love socialising, travelling and being active outdoors, the lightweight can format means the wine can be easily carried for hikes or picnics outside, with no bottle opener or additional glassware necessary. Trying the SSR range for the first time in a can is also the perfect way to find your favourite SSR wine. You can sample the entire range without having to buy a whole 750ml bottle.
From a sustainability standpoint, packaging wine in a can also has numerous benefits. Firstly, an aluminium can has a smaller carbon footprint than a glass bottle, using around 68% recycled content and not requiring paper or water for labelling. The serving size of 250ml is ideal for those who are following the trend towards more responsible drinking and eliminates waste that can result from unfinished bottles.
Same great taste, new packaging options
Loyal fans of the Perdeberg Soft Smooth Range in 750ml bottles (which will still be on sale) can rest assured: the aluminium cans do not allow oxygen permeability and their approved food- and beverage-contact internal coating protects the wine and its flavour. The bottom line; wine drinkers can have peace of mind knowing that the wine in the can will taste just as good as it does in the bottle. I had the chance to try all three varietals and can confirm that the new packaging style does not affect the taste of the wine at all.
Perfect for winter sipping, the SSR red is an easy-drinking, blend of delicious reds with soft tannins and fragrantly fresh notes of ripe, dark fruit. A touch of oak adds complexity and substance to a wine that bursts with fruity flavours and complements all social occasions. Open a can to pair with a delicious pizza, a mild curry or hearty winter stew.
Rosé fans will love the fresh and sweet SSR rosé. Bright pink salmon in colour with hints of fresh berries, cherries and candy floss on the nose, this wine has a smooth finish and is perfect for sunny winter days. Enjoy a can on its own or pair with seafood or warm winter salad. If you love a fresh, smooth white wine, the SSR white will be right up your alley. With ripe tropical fruit flavours of white pear, peach and guava, it’s a great warm-weather sipper.
The Perdeberg Soft Smooth Range in a can is available in red, white and rosé. Find it on the shelves of OK Foods and Spar stores from June 2020 at a recommended price of R15.95 for one and R94.95 for a six pack.
Want more food and wine news? Check out our Food section for restaurant reviews, recipes, foodie features, and news to make you salivate.
After years of working as an Editor and writer for popular websites like Joburg’s Darling, Cape Town’s Darling and Joburg.co.za, Crystal left her sanity and an established career in lifestyle journalism behind to follow her dream of creating a website for the intellectual and discerning woman. Today she spends her time chasing the thrill of being the first to know about ‘the next big thing’. She’ll try anything once and has been known to put her body, hair and health on the line – all in the name of research.